Why you choose one artwork over another

When someone buys artwork, it’s never just a ‘sale’.

Even if you need to consider practical factors like size, colour, shape and budget - the possibilities of what you could buy are almost limitless.

So what makes you choose one piece of art over another?

Here’s what I think…

So much of what goes into my art can’t be explicitly seen.

There’s where I was and what I was doing when I had the original idea.

There’s the stories I tell myself about the work, what it means to me and how it relates to my experiences.

There’s the music I was listening to, the emotions I felt and how I moved as I worked.

The materials - canvas, airbrush, acrylic, mediums and chosen colour palette - all bring their own qualities.

All of that and more gets transmuted into the artwork, like alchemy.

Now here’s where it gets really interesting…

You, the art collector, then views that painting - and something inside you recognises it.

In that moment the work transforms again. It leaves the realm of my studio and enters the sphere of your life - where it takes on new associations, memories and meaning.

It’s no longer ‘mine’ - it becomes ‘ours’. Your home, your energy, your story complete the final stage of its transformation.

It’s not a sales transaction. It’s an energetic exchange, and a collaboration between the artist and art buyer.

What do you think?